Long time back, during the nostalgic days of Doordarshan when a certain Lalita ji used to preach to Houswives that the real ‘Samajdaari’ lay in buying ‘Surf’ only, another lady in yet another ad, out of frustration with her yellowing white Sari, used to ask her friend as to how come her Sari is whiter (Teri Sari Meri Sari se Safed Kaise?).  The answer used to come out thundering with a signature bolt of lightning from a pack of Super RIN, with the ever popular tagline ‘Super RIN ki Chamkaar- Sabse Safed!’ Since Doordarshan was the only channel available at that time, all of us kids watched every programme with keen interest, from the song and dance extravaganza Chitrahaar to the insufferable Krishi-Darshan.